One of Instagram’s newest features may be the best thing ever for your business! Instagram Stories LIVE allows you to connect with your audience without having to pre-record material!
This feature began rolling out On Monday, December 12th in the United States but will eventually roll out to all users over time.
This feature allows you to talk to your followers in real time and read comments from them in real time! As soon as you decide to go LIVE, your followers will receive a notification that you have started a broadcast, so that they have the opportunity to tune in.
All LIVE stories will show up first in the stories timeline. This is very similar to the Periscope app, owned by Twitter.
The biggest difference between Instagram Stories and Facebook Live is that in Instagram, the LIVE stories are not stored, therefore, only people who tune in LIVE will be able to see the broadcast.
What should you use Stories LIVE for?
Now that you know about Instagram stories do you plan to use this feature and if so, how?
Brandelyn Green is a social media strategist who has cracked the code on growing an online community. As founder of @VoiceOFHair, on online platform to help women of color find the best hairstylists and hairstyles, she was able to grow her instagram account from 0 to 100K in 1 year and currently has a community of over 500K+ women (Instagram, Facebook & Pinterest). She is a consultant and coach for business owners who are looking to grow their business through social media.